Visit Kansas City Kansas is seeking a Digital Marketing Specialist. This position is responsible for digital marketing initiatives including managing the destination website & e-marketing programs. This position helps develop marketing initiatives that promote and expand the Visit Kansas City Kansas brand.

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Responsibilities:

  • Manage destination website & CRM system
  • Create and optimize engaging content
  • Assist in development of content calendar
  • Manage e-marketing initiatives
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Implement, analyze and create reports on key metrics
  • Maintain calendar of events, information and listings on Visit Kansas City Kansas and partner websites
  • Write and edit marketing content for blog articles, website, publications, newsletters, brochures and fliers
  • Provide support for marketing initiatives such as the KCK Taco Trail and KCK Legacy Trail

Qualifications:

  • Experience managing and updating websites
  • Experience using and updating CMS & CRM systems
  • Familiar with marketing channels and online marketing strategies
  • Strong copywriting and copy-editing skills
  • Basic understanding of graphic design and video editing
  • Knowledge of Google Analytics
  • Creative minded with the ability to conceive interesting ideas for new content
  • General knowledge of Kansas City KS and the entire KC metro area
  • Excellent written and verbal communication skills
  • Excellent customer service skills
  • Ability to prioritize and multitask
  • Strong attention to detail
  • Strong organizational skills

Job Type: Full-time

Pay: $40,000.00 - $51,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift

Experience:

  • Marketing: 2 years (Required)

Ability to Relocate:

  • Kansas City, KS 66101: Relocate before starting work (Required)

Work Location: Hybrid remote in Kansas City, KS 66101