Visit Kansas City Kansas is seeking a Digital Marketing Specialist. This position is responsible for digital marketing initiatives including managing the destination website & e-marketing programs. This position helps develop marketing initiatives that promote and expand the Visit Kansas City Kansas brand.
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Responsibilities:
- Manage destination website & CRM system
- Create and optimize engaging content
- Assist in development of content calendar
- Manage e-marketing initiatives
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Implement, analyze and create reports on key metrics
- Maintain calendar of events, information and listings on Visit Kansas City Kansas and partner websites
- Write and edit marketing content for blog articles, website, publications, newsletters, brochures and fliers
- Provide support for marketing initiatives such as the KCK Taco Trail and KCK Legacy Trail
Qualifications:
- Experience managing and updating websites
- Experience using and updating CMS & CRM systems
- Familiar with marketing channels and online marketing strategies
- Strong copywriting and copy-editing skills
- Basic understanding of graphic design and video editing
- Knowledge of Google Analytics
- Creative minded with the ability to conceive interesting ideas for new content
- General knowledge of Kansas City KS and the entire KC metro area
- Excellent written and verbal communication skills
- Excellent customer service skills
- Ability to prioritize and multitask
- Strong attention to detail
- Strong organizational skills
Job Type: Full-time
Pay: $40,000.00 - $51,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Experience:
- Marketing: 2 years (Required)
Ability to Relocate:
- Kansas City, KS 66101: Relocate before starting work (Required)
Work Location: Hybrid remote in Kansas City, KS 66101