FOR IMMEDIATE RELEASE
KANSAS CITY, Kan. — Visit Kansas City, Kansas (Visit KCK) is attracting international football fans with its Kick It in KCK campaign, which launched Dec. 5, the same day international matchups were announced. The multichannel effort highlights Kansas City, Kansas (KCK) as a vibrant destination with culture, neighborhoods, restaurants, attractions, and entertainment.
The campaign is anchored by the Kick It in KCK microsite, which has grown from a landing page into a robust travel-planning hub. A high-energy hype video debuted across multiple channels, including social media, digital advertising, and email. The video quickly captured attention and continues to drive engagement from global audiences.
International fans are already planning trips
Since the campaign launched, Visit KCK has drawn strong international web traffic from countries whose national teams are scheduled to play in Kansas City, including Algeria, Tunisia, Ecuador, Argentina, the Netherlands, and Germany.
Top website languages now include English, followed by French, Arabic, Spanish, German, Dutch, and Italian, demonstrating strong international interest from football fans planning their trips.
Visit KCK is also running geo-fenced brand awareness ads in international markets, targeting fans actively planning travel to Kansas City. These efforts are driving traffic across Visit KCK’s digital platforms and strengthening global awareness of KCK.
“These are some of the most passionate football nations in the world,” said Alan Carr, Executive Director at Visit Kansas City Kansas. “Launching on Dec. 5 allowed us to meet fans at the exact moment they began making travel plans. The early results show our multichannel strategy is working and Visit KCK is proud to lead the effort to welcome visitors from around the world.”
Building momentum locally and globally
Kick It in KCK also engages local audiences. Team Visit KCK will continue expanding the campaign with special features, fan-focused stories, and exclusive content across social media, digital advertising, email, and partner platforms.
Local residents and businesses are encouraged to follow the campaign for upcoming activations, spotlight features, and unique experiences for visiting fans.
The campaign highlights KCK’s readiness to welcome international travelers and reinforces Visit KCK’s leadership in strategic, results-driven tourism marketing.
More information is available at:
https://www.visitkansascityks.com/kick-it-in-kck/
Media Contact
Ritz Dasgupta
Senior Manager, Integrated Marketing Communications , Visit Kansas City Kansas
Email: ritz@visitkansascityks.com
Lee Page
Principal, Page Communications
Email: lee@pagecomms.com